AMAZON BOOKSONA
The Goal
Encourage new and prospective book-lovers to embrace their unique approach to reading and discover new titles they’ll love.
Discover Your Booksona
Amazon Booksona was born from the firm belief that there’s no wrong way to read. With book-loving communities across social leaning insular and competitive, Amazon Books aimed to throw the doors wide and welcome readers who might not feel they fit the mold.
Enter: a revolutionary reading recommendation engine in the form of a first-of its-kind personality quiz.
A NEW KIND OF QUIZ
Booksona was designed to help readers discover how and why they read, providing customized book recommendations based not just on interests but the way their unique mind works. More importantly, it was designed to be extremely fun, incorporating elements of AR, mobile motion controls and more into a mobile-first interactive experience.
SHARING YOUR RESULTS
Out of hundreds of possible combinations, readers were awarded their unique Booksona celebrating the qualities that make their approach to reading valid and unique. They also received personalized recommendations informed by their personal approach to reading. This badge of honor was optimized to be easily socially-shareable, of course.
The Place:
Laundry Service & Cycle
The Team:
GCD: Nath Mallon
CD: Kimberly Froude
Senior AD: Leigh Ring
Copywriter: Anna Cincera
Producers: Negar Shekarchi, Annie Jung, John Capatano
Production Partners: Nexus Studios