DOCKERS RECOGNIZE
The Goal
Celebrate contributors and community members making a difference with their unique perspectives and personal style in honor of Black History Month.
The Recognize Series
In 2021, Dockers launched Recognize, a brand storytelling series dedicated to amplifying Black voices and investing in organizations bringing opportunities to Black communities. What started as a Black History Month campaign quickly became a years-long commitment to spotlighting Black voices on Dockers’ channels.
The series features real people working to make real change, sharing their hopes, dreams and stories through videos, photos and long-form interviews on eComm. Read more here.
RECOGNIZE: SELEMA MASEKELA
In March, we Recognized the multi-faceted Selema Masekela—action sports icon, host, personality, musician and entrepreneur and explored his commitment to inspiring future generations. His interview lived on Dockers’ Youtube with supplemental social cutdown and content on the feed.
RECOGNIZE: MARYSE PEARCE
In June , we Recognized Maryse Pearce, the Program Manager for Stonewall Community Foundation. A queer Black woman and native New Yorker, Maryse shared the work her organization does to protect and celebrate the city’s LGBTQIA+ community.
RECOGNIZE: THE SERIES
The Place:
Laundry Service & Cycle
The Team:
CD: Kimberly Froude
ACD: Sam Mindich
Senior AD: Leigh Ring
AD: Katie Beasley
Copywriter: Anna Cincera
Designer: Alison Young